Privacy Policy
Website Operator
This website is operated by Elton Tan, a CEA-registered salesperson with Huttons Asia Pte Ltd (CEA Reg. No. R073919J, Licence No. L3008899K).
Information We Collect
When you submit an enquiry, we collect your full name, mobile number, and any optional details you provide (email address, property interest, preferred unit type, preferred viewing date, message). We also collect technical attribution data such as UTM parameters, Google Click ID (gclid/gbraid/wbraid), referrer, landing page URL, and submission timestamp.
Purpose of Collection
We use this information to respond to your enquiry, arrange showflat appointments, and provide the property information you requested (price list, floorplans, brochure). Attribution data helps us understand which marketing channels are effective.
Optional Marketing Communications
If you opt in via the separate marketing consent checkbox, we may also contact you about other Singapore property launches and market updates. You may withdraw this consent at any time by contacting us.
Analytics and Advertising Technologies
This site uses Google Analytics (GA4) and Google Ads conversion tracking, loaded through Google's gtag.js and governed by Google Consent Mode. We also use Cloudflare Turnstile to protect the enquiry form from automated abuse. These services may process technical data such as your IP address, device and browser information. They do not receive the name, mobile number or email address you submit through our contact form. We do not use Google Tag Manager or the Meta Pixel on this site.
Cookies
We use cookies for essential site functionality and, where consented, analytics and advertising. You can manage your choice via the cookie consent banner shown on your first visit.
Data Sharing
Enquiry data may be shared with Huttons Asia Pte Ltd for the purpose of following up on your enquiry, and with service providers (e.g. CRM or email delivery platforms) strictly for that purpose.
Overseas Transfer of Data
Some of our service providers (including CRM, messaging and email delivery platforms) may store or process your data outside Singapore. Where that happens, we take reasonable steps to ensure a standard of protection comparable to that required under the Singapore Personal Data Protection Act 2012 (PDPA).
Remarketing and Advertising Audiences
We may use Google Ads remarketing to show ads for this development to people who have visited this website. Google uses cookies and similar technologies to serve those ads based on your visit. You can opt out through Google Ads Settings or aboutads.info.
Data Retention
Enquiry data is retained only as long as necessary to respond to your enquiry and for legitimate business record-keeping.
Data Security
We take reasonable technical and organisational measures to protect your information.
Access, Correction and Withdrawal
You may request access to, correction of, or deletion of your data, or withdraw consent, by contacting us at homeswithelton@gmail.com.
Contact
For privacy-related questions, contact Elton Tan at homeswithelton@gmail.com.